08-02-2010, 01:08 AM
Good night and much good health and fortune to you.
08-02-2010 01:08 AM
08-02-2010, 09:49 PM
I corresponded with d'alquen about this picture, and he is of the belief that it is of the equivalent of the Heeres Kleiderkasse, the Verkaufs Abteilung der Luftwaffe (VAdLW).
I tend to agree, versus it being an effekten store.
This could be the only known pic of the VAdLW on either the Voss Strasse (up to 1938) or the Puttkamer Str. (after 1938).
The fact that the store displays only Luftwaffe items, and officer ones at that, along with the portrait of Goering hung prominently lead one to that conclusion.
IMHO, it is not really a store as such, but a showroom, where the officers can pick out the quality they want. I would assume the different visors are either by different makers (Erel, Wagner, Halfar, etc) or are there to try on for size. The trunks appear to be similar to the ones offered in the Heeres KK catalog.
Also note the token dagger with what appears to be a cape eagle in the case next to it.
I would assume the officer would examine the goods, then put an requisition order in for what he liked.
Unfortunately, I do not have a copy of the VAdLW catalog--does anyone have one to post?
08-02-2010, 09:58 PM
If the Kleiderkasse of then was like that of today, then it was/is a store more or less. I used to go to the Bw one in Koblenz ( a major garrison), which was a pretty simple affair and one bought from the stock on hand. I assume such applies to the image of what I am sure is the Verkaufsabteilung d Luftwaffe. Please look at all the other retail locale (Vertriebstellen) images I posted here that are no where else. This locale also looks like tailor shops I know in Vienna, actually.....except in my time one found fake Nazi stuff in the regalia trade district where Karl Sieder was located.
I am also certain that at the time no one gave a damn about whether the cap came from one maker or the other. The fuss about "prestige" cap makers is an artifact of US collectors of the recent past and has little to do with the subject itself on its own terms. These categories say something about collectors now, but little about the past itself. The Luftwaffe officers had other things on their mind (read the new and excellent biography of Werner Moelders...) and likely just wanted to live within their means amid the economic upheaval of the time. If what I write here seems harsh, then I quote Zarah Leander: "so bin ich und so bleibe ich..."
I am a professional historian who also has spent a lot of time around people who lived through this period (almost without exception they are mostly dead now...) and they were a pretty egalitarian and non snobby lot, which was and is a major reason I was so fond of them. How sad that the present is so suffused with consumerist hoo haa about status, when all the things in the present are just so much junk without any intrinsic value at all. We are drawn to this because of romantic notions of soldierly honor and the magic of the crafts, where a human being fashions something of quality with their own hands.....an event that is generally unknown in our world. Air forces are now busily being rendered into an arrangement or robot aircraft, with the romance of piloting degraded to the status of cavalry in 1910. How sad-- Outsourced and debased of any dignity like so much else in our society and economy.
Too bad you do not have a time machine, Mr. Chris, and can snag some of the trunks and fill them up with caps, daggers and other regalia. But most German towns had a store like this (Uniformschneider bezw Militaereffektenlaeden bezw. NSDAP Brauner Laden), and our collections are filled with their contents, in fact.
If one of you really wanted to go for broke, you could put an Inserat in a German newspaper and advertise for anyone who might have worked in any of these places, and, against the remote chance they are still alive (i.e. very young female shop assistant of the era...) then you might learn something more substantial than some guesses.
Last edited by Friedrich-Berthold; 08-02-2010 at 10:55 PM.
08-02-2010, 10:59 PM
I also note that in the page of the catalog from the Verkaufsabetilung that Ben posted there is mention of cap repair (see last lines herein), which is, I think, borne out by the fact that there appears to be a loose visor in the display vitrine at hand. This little datum is revealing again to the point that caps were repaired in the III. Reich, thus giving the lie to the idea that the holy stitches so commented upon on other sites (i.e. the Erel magic stitch, i.e. the Wagner magic stitch) like the canals on the face of Mars may be more of a chimera than we think..... denkt daran. The catalog also suggests that save for the flag officer caps, the other items are had in stock. One military store in the Mariahilferstrasse in Vienna had storage on its premises for 10, 000 peaked caps. I repeat: 10,000. I assume the caps here in the above image are in the range 53 until 61 cms. which is fairly typical in hat stores, even today. Last summer I made friends with the people in the Adalbert Breiter store in down town Munich. It is a nice place, but no militaria at all, nor any hunting and forest clothing of traditional type.
08-03-2010, 05:22 AM
Apart from the scans of the LVA catalog , I could find no other documentation on the web apart from this members card.
08-03-2010, 05:30 AM
I wonder if the LVA was not too far from Woolworth or C&A!
08-03-2010, 05:46 AM
This illustrated here was the central brauner Laden in Berlin run by the Assmann personage from 1927 onwards. The article on this establishment and the central figure in same, also pictured here, is compelling. Woolworth, in fact, was much reviled by the Nazis as American/Jewish retail at the expense of the artisans and small shop keepers. The irony is though Woolworth has vanished in the USA, it still exists today in Berlin. Berlin was and is a wonderful place.
Last edited by Friedrich-Berthold; 08-03-2010 at 06:19 AM.
08-03-2010, 06:14 AM
Thank God this thread is alive and well.
Is the hat making extant today in Germany? Maybe they have some old filed in the basement.
Regarding this article, I would love to see it. You could upload the PDF to scribd or Mediafire and post the link.
08-03-2010, 06:18 AM
Another image of a brauner Laden, but I am not sure where.. the images in this series seem all to be Berlin.
08-03-2010, 06:21 AM
Another image from this series, which is also Berlin. These images might be from 1932 during the SA Verbot at which time the uniform was forbidden.