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Article about: F.B. Reichenbach is about 10 km (6 miles) away from me. If you want, I'll make a photo of the building. If it is still standing.

  1. #441

    Default Re: Muetzenfabrik

    The "Jewish" aspect was seen more in the import of American style merchandising, Five and Dime stores, Woolworth's, cut throat competition as well as the fact that Berlin's Jewish population grew enormously as did that of Vienna in the last third of the 19th century. Both cities were totally made over, and the rise of Jewish department stores (Tietz) and the like represented a threat to old style retail and small owners (cap makers...). Caps were also worn by the socialists and the reds, which added an additional dimension to the issue. Also, Jews could well have operated outside of the guild system in the interwar period, as the latter went into decline. Of course, the hoo haa about quality may have only been an excuse to tar goods sold by Jews as being inferior, when likely they were not. Also, Ben, I am certain that you do not adhere to any racist ideas, but others who read these sites do and they should go their sites to feel good about themselves. Our site is for the study of the past, and you have helped us all greatly to learn a great deal more and I am grateful that you have taken the time for this signal accomplishment. Of course, the Nazis were a huge boon to those who had lost out because of the inflation, the civilianization and the depression in the era 1919-1933. Cap making for uniform oriented cap makers represented a huge source of profits, about which these people made no bones. They also made no bones of the blatant attempt to de legitimize the modernizers, i.e. department stores and bargain basement goods for a wider consumer population, all that posed a threat to an old way of doing business.
    damit, basta.

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  3. #442

    Default Re: Muetzenfabrik

    Quote by BenVK View Post
    A pleasing discovery. The Holters establishment shop sign!
    This article is on different advertising methods of firms whose premises were NOT in the vicinity of the OKW, that is, the Tirpitzufer and Bendlerblock.
    The shop window was a kind of dummy shop to lure persons to the actual work shop elsewhere, and the sign for Holters was also intended to direct officers to the locale, which, if I recall, was in the Taunzienstrasse near the Zoo, or in the government district near the Wilhelmstrasse. The address is on the bill for the SS uniform enclosed here. In any case, the article is about advertising in Berlin to street traffic.
    damit, basta.

  4. #443

    Default Re: Muetzenfabrik

    I realise that these observations can be boring which is probably why only a few of us contribute to the thread but I care not. I like to get them written down before my feeble brain forgets the chain of thought!

    Recently a rather large light went off in my brain. It was around the time of the "no fly zone" agreed upon over Lybia by the UN.
    UN/UM, age old questions, history forever repeating itself, etc.

    The emphasis of the UM in the 1930's publications suggests that the influence of the Jewish industry has effected the quality and tradition of German clothing etc along with all the other social impacts that were hated and victimised.

    There is so much similarity going on outside my doorstep and everyone's doorstep right now and has been for years that I can truly relate to that social state of mind. For example, if we're talking about the clothing and textiles trade, Britain doesn't have one anymore, it's extinct! Cheap clothing from China and the Far East has killed it and the wordwide designer brands are constantly battling against replicas items that have completely flooded the market. Saturday morning markets are full of inferior knock off goods for a fraction of the price of the real thing. There are no quality contriol, very little import regulations or rescritions and fair wages to the makers of the items is non existent because we don't even know who they are or where they are. Welsh Rugby shirts are being made in sweat shops in India, designer leather handbags are made in Indonesia and although we're all angry about the fact that our industry has gone forever, we all still buy all these cheap, "shoddy" goods. The same can be said of the of rise of the Tesco style superstores, they kill local industry and small entrepreneurs and are hated with a passion.

    I can't help but respect the craftsmen in Germany in the inter war years, their plight was a righteous one in theory. Like everything of the period, it was however, twisted by the desires of the few.

  5. #444

    Default Re: Muetzenfabrik

    Globalization as we interpret it today is little different from the impact of the social upheaval caused by the industrial revolution, and especially the second industrial revolution, the rise of modern cities, and consumerism which all began seriously in the 2d half of the 19th century. So, the discourse of the present has its roots in the past to be sure. Once upon a time, it was the Germans who flooded Britain with cheap goods of inferior make which were a threat to British manufactures, which did not respond adequately to the 2d industrial revolution. I read too much economic history a long time ago. Never enjoyed it at the time, really, but is explains a lot, really.Click image for larger version. 

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    damit, basta.

  6. #445

    Default Re: Muetzenfabrik

    Of course, this analysis above includes little about high tech fore head pressure reduction systems, and might seem beside the point when one attends a big US militaria fair or posts on the maroon power website. Had I invented the high tech fore head pressure reduction system, I could retire and I would have struck it big.....Name:  HG_36d[1].JPG
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    damit, basta.

  7. #446

    Default Re: Muetzenfabrik

    I need some frischluft, too many thoughts running through my tiny brain tonight!

    Have a look at this articule FB. I'd love to know what is being said about us Brits!
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  8. #447

    Default Re: Muetzenfabrik

    Quote by BenVK View Post
    I need some frischluft, too many thoughts running through my tiny brain tonight!

    Have a look at this articule FB. I'd love to know what is being said about us Brits!
    I shall do. I am glad you think out loud and share it with us. After Jews, the next target in UM is the British, actually.
    damit, basta.

  9. #448

    Default Re: Muetzenfabrik

    Quote by BenVK View Post
    I need some frischluft, too many thoughts running through my tiny brain tonight!

    Have a look at this articule FB. I'd love to know what is being said about us Brits!
    The article is a few weeks before the war began, and comprises an analysis of the technique of British uniform adverts of such well known firms as Wilkinson sword, Gieves and Burberry's. The analysis of adverts was a major theme in UM, but in the German case, no large private public relations organizations existed to carry out such advertising. Such was not the case in the Anglo Saxon countries which invented modern advertising and public relations, as Glenn Beck reminds us nowadays. The article admires how the British carry off the advertisements. Apparently in Germany there were restrictions on depictions of soldiers in advertising, likely for ideological reasons. Restrictions existed on images of soldiers, granted their almost holy status and also the aversion to making a profit from state and party institutions. The author admires the British adverts, but then also make the jab that German advertising in surely good enough and one has no need to imitate foreigners. This is also typical of Nazi Germany, in which the outside world comes under scrutiny and even admiration, and then one reverts to the party line. Once the war starts, the UM articles are very anti British.Name:  charlie_chaplin02.jpg
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    Last edited by Friedrich-Berthold; 03-25-2011 at 05:35 AM.
    damit, basta.

  10. #449

    Default Re: Muetzenfabrik

    Quote by stonemint View Post
    Interesting how he gets 11 pages. He must have been very well-connected. While his hats are ok, I do not put them in the top 10.
    The article is not about Hoffmann's firm or its products at all, but about the symbolic meaning of the cap in a cosmos of uniforms in the Nazi state and this man's role in the commercial association of cap makers in the political economy of the Weimar Republic and especially in the case of the III. Reich. It is in the same vein as a series of articles in the years about 1936-1939 on this subject and highly revealing. Hoffmann was plainly a leading figure-- well before the advent of Hitler--as a business man of his era, and he was also a Nazi of an early date, as well. He is referred to as Pg Hoffmann, that is Parteigenosse Hoffmann. Parteigenosse as in NSDAP.
    Last edited by Friedrich-Berthold; 03-25-2011 at 05:30 AM.
    damit, basta.

  11. #450

    Default Re: Muetzenfabrik

    The image of Hoffman with cap in hand in the face of the UM journalist does make one wish that we could pose our questions to him directly, but he likely would not want to tell us, I think. In any case, all he can tell us is in these sources here that Ben is harvesting with fine results. An enterprising scholar in Berlin or elsewhere could likely find more, especially of the records of the association of cap makers and its interactions with the branches of the NSDAP or other parts of the state, to the extent that these records still exist. A good historian could well find them. Of course, a person who only cares about what the glamor cap collector thinks at a certain glamor militaria fete will find what I write here totally incomprehensible. Ben appended a book on the clothing industry in the III. Reich a while back, and it would have useful hints of where to begin such research.Click image for larger version. 

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    damit, basta.


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