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Muetzenfabrik

Article about: F.B. Reichenbach is about 10 km (6 miles) away from me. If you want, I'll make a photo of the building. If it is still standing.

  1. #451

    Default Re: Muetzenfabrik

    The Nazis were obsessed with the effects of public relations, advertising, and propaganda and mass persuasion originating in Britain and the US. These phenomena had overwhelmed Germany in 1914-1918 and became a feature of national socialism in ways that are intriguing. These two books speak to this. One is a year book on German advertising, which is heavily influenced by US and British practice, and the other is a secret PhD dissertation of a propaganda ministry figure on the evolution of political posters from commercial art, and especially their role in the first world war.Click image for larger version. 

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    damit, basta.

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  3. #452

    Default Re: Muetzenfabrik

    This book by Schockel I got in 1973 for little money and there is no trace of it in ZvAB. I guess it is rare. It has no "scull" in it, either.

    Here is another Nazi era book on the history of propaganda which is quite excellent, published in the year 1938. I used to spend a lot of time in used book stores, attempting to reduce the pressure on my fore head via reducing the size of bill fold.
    Click to enlarge the picture Click to enlarge the picture Click image for larger version. 

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    damit, basta.

  4. #453
    ?

    Default Re: Muetzenfabrik

    The German advertising posters of the 1930's are amongst the best graphic design ever produced.
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  5. #454

    Default Re: Muetzenfabrik

    Very true. Thanks for the nice images. I could not agree more. As a child in the late 1950s and the early 1960s, I was seized of these things, which were still easily found. The means of printing these posters was also marvelous, too, as are the fabulous and brilliant colors.

    We are still all children in an essential way, I guess. Why not? These posters were also for an urban, pedestrian and rail borne consumer, how different from what we have today with "apps" and the like. The paradigm of stone lithographs for the urban street is much more pleasing, I think.Click image for larger version. 

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    damit, basta.

  6. #455

    Default Re: Muetzenfabrik

    A Holters advert from the 1927 rank list of the Reichswehr. A modest thing, surely.Click image for larger version. 

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    damit, basta.

  7. #456

    Default Re: Muetzenfabrik

    The provision of uniforms to the 100,000 man army surely was not as lucrative a business as that of uniforms to the NSDAP ca. 1933 or the Wehrmacht and the party state formations in the years after 1933. Qui bono?

    There are many uniform tailors in this source that are unremarked on on the ding bat website, where all knowledge purports to reside....

    PS My photos are abysmal, but it is a miracle that I can make them and transfer them at all granted my age and weakened mind.Click image for larger version. 

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    Warm thanks to Robert H for the image and more so for the book, itself. Such fulfills a yearning of mine since about 1975.
    damit, basta.

  8. #457
    ?

    Default Re: Muetzenfabrik

    Quote by Friedrich-Berthold View Post
    The Nazis were obsessed with the effects of public relations, advertising, and propaganda and mass persuasion originating in Britain and the US. These phenomena had overwhelmed Germany in 1914-1918 and became a feature of national socialism in ways that are intriguing. These two books speak to this. One is a year book on German advertising, which is heavily influenced by US and British practice, and the other is a secret PhD dissertation of a propaganda ministry figure on the evolution of political posters from commercial art, and especially their role in the first world war.Click image for larger version. 

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    Here is an article from UM that describes a display at an exhibition that highlights the skills employed in that of the German hat industry and comments on the reactions from foreigners.

    "When foreigners approach the booth and I heard said the German cap is superior to foreign, that's a fairly objective opinion"

    I find myself wondering if this is a type of propaganda demonstrating the superior production quality of German industry or just a bit of pride in what may have been a trade show similar to what is common today.

    Perhaps an amalgam of both.

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    CMH

  9. #458

    Default Re: Muetzenfabrik

    That article from UM is of general interest for its focus on the matter of exports. Allow me to provide a translation for the non-German speakers:

    "Among the industrial fair stands on the Berlin exhibition "Deutschland" (cf. report on pg. 178!), the production display of the Association of the German Cap Industry signifies the new Germany with particular vividness, for on the cap booth there are many caps for the wearers of German uniforms, caps that are a symbol of our time. But, as far as the exhibition is concerned, this industrial fair is purely and exclusively about the performance that is demonstrated by top achievements and which gives vivid proof of high-grade German quality products. How else could it be that, in addition to caps for Germans, there are also caps for a Turkish stationmaster, for the Dutch Colonial Army, helmets of the Swiss National Railways and the Romanian Border Guard, caps of Turkish and Venezuelan Generals as well as infantry and artillery? It is through this that the superior performance of the specialized German industry is most clearly proven; for if performance were not the decisive factor, the difficult export relations could not be maintained. Unfortunately, the uniform has not yet become generally prevalent as an export product and therefore it is doubly significant that the cap industry in its field does not only care about the civilian cap, but about the uniform cap as well. May this very active joint promotion contribute to a good success and further motivation based on the German cap industry's enthusiasm for exports! It is the first cap promotion of this kind and one which without any doubt should also have a favorable effect on the domestic trade.
    An intense enhancement of performance - by specialized skills to an improvement of quality - that was the urgent demand that the Head of the Professional Sub Group "Cap Industry" used to preface the Special Cap Issue of "UM" (15 July 1936). The strengthening of the community spirit necessary for this is proven in an excellent way by the reviewed fair promotion and it can also be described as a bugle call of the cap industry that has "fallen in at attention" in order to prove the demanded skills.
    If foreigners approach the booth, saying - as we have heard ourselves - that the German cap is superior to the foreign one it is certainly a rather objective judgment.
    Out of the Professional Group "Clothing Industry", only the Cap Industry (of course including civilian caps etc.) had participated in the
    "Deutschland" exhibition. Perhaps their initiative will provide an inspiration for exemplary joint promotion on other occasions beyond their immediate field."

  10. #459

    Default Re: Muetzenfabrik

    Thanks for this very kind and comprehensive intervention. The other piece, of course, was that German economic policy as regards trade of the era was to swap goods outside the pound and dollar import/export regimes. Exports within the goals of autarky formed a central element of regime policy and plainly also a leading feature of the accomplishments of the German uniform trade in an earlier era. There is endless reference in many articles to pre war export successes. UM was not propaganda really in the sense I indicated it above. It was a trade periodical within the goals of the regime, to be sure, but it did not have mass persuasion to a political ideology as its first goal. The organizations that formed the cosmos of the uniform trade in state, economy and society, though, were recipient of propaganda in various forms. The UM is as much a professional advocacy periodical for a specific branch of the economy, whose goal it was, among others, to underscore the virtues of industrial and trade associations within the political economy of Germany of the time. Such has existed prior to 1933 and such exist even today, but, of course, their political agenda prior to 1933 was not Nazi, and surely not so in the years since 1949. Hoffman apparently was a moving force in this cap exhibit at this all Germany exhibition which was trade fair and political propaganda for the regime, as well as similar events at the Leipziger Messe (the trade fair of all world trade fairs in the day) or at a textile industry and trade show held in Berlin in the years 1936, 1937 or 1938. There is mention of the latter in the Vierjahresplan journal I have added elsewhere. I think I have material from this exhibition elsewhere. Economic success under national socialism was vital to the legitimacy of the regime among the German people and also as part of the Nazi effort to make its place in Europe not only by force of arms, but by dint of ideological example, especially in an anti communist and anti liberal capitalist system.

    Warm thanks to my German colleague for his fine translation done the old fashion way with grey matter. Vielen Dank! Gruess nach Deutschland!Click image for larger version. 

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    Last edited by Friedrich-Berthold; 03-28-2011 at 09:23 PM.
    damit, basta.

  11. #460
    ?

    Default Re: Muetzenfabrik

    Thank you for the translation and kindness, as always, HPL2008. My German is still quite far from fluent. Thank you F-B for putting the article into perspective.

    Regards,

    CMH

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