Not exactly in the Saatchi & Saatchi league of advertising is it!
It has an honesty to it that is fetching. I own a very nice book on principles of Nazi advertising, plus a super rare book on how to make posters published by the Nazis, too. The de Grazia book I posted elsewhere goes into this theme in detail. I am sure there are other books on similar themes, especially in German. Simply, these regalia firms could afford no advertising in the US Doyle, Dane & Bernbach model of Mad Men fame, and such advertising was seen as American, Jewish, un German, and destructive. You have only to compare illustrated dailies and weeklies of the German variety to their US counterpart to see this difference in the era, which I am sure few have done. The quality of graphics in the German case, especially in industrial design and poster art, for instance, was superior, but poster art for firms was a much more elite, refined and exclusive entity than big corporate US advertising as it emerged by the 1940s. When you look in such Wehrmacht illustrated weeklies as Signal or the navy journals of the era, the advertising for regalia is pretty, pretty modest.
Last edited by Friedrich-Berthold; 01-07-2011 at 11:44 PM.
Speaking of advertising ephemera of the Drittes Reich, this is about it for a way of getting ones name out to the unwashed masses--a simple adverising mirror:
And from my hometown, too! (Although, of course, the Blume tailor shop is no more to be found...)
Very nice piece and probably about as much advertising as was possible for such a business.
Probably, indeed. While this is off-topic, allow me to remark that I found it interesting to see my hometown popping up twice in the forum within just a few days (see post # 12 ff. in this thread: https://www.warrelics.eu/forum/histo...mmler-26591-2/ ).
Oh, and I finally got around to buying and reading Rohrkamp's "Weltanschaulich gefestigte Kämpfer". Many thanks for pointing out and recommending this title over in the SS sub-forum!
Probably, indeed. While this is off-topic, allow me to remark that I found it interesting to see my hometown popping up twice in the forum within just a few days (see post # 12 ff. in this thread: https://www.warrelics.eu/forum/histo...mmler-26591-2/ ).
Oh, and I finally got around to buying and reading Rohrkamp's "Weltanschaulich gefestigte Kämpfer". Many thanks for pointing out and recommending this title over in the SS sub-forum!
Thanks for yours. For the handful of solid citizens here, nothing is off topic. I love Germany and am at pains to make the place have three dimensions which is seldom or never the case on the other website. The Rohrkampf book is a tour de force. I spend a lot of time in book stores in Germany and Austria and my colleagues there point on the new literature to me, which I cannot otherwise navigate on the internet. I am too old.
This was posted on another forum, but is relevant to this thread. While not the best Muetzenmacher, he was hands-down the best tailor of the Third Reich--Wilhelm Holters (I presume this is from UM):
“Show me the regulation, and I’ll show you the exception.”
Yes; it's from Uniformen-Markt. Since this is of general interest, allow me to provide an English translation for the benefit of the non-German speaking fellow members:
"On 25 November, Mr. Wilhelm Holters, Berlin, completed the 65th year of his life. "Uniformen-Markt" express their heartfelt, albeit - due to the publication date - slightly belated birthday greetings.
To all the specialists in the field, Wilhelm Holters is no unknown, nonetheless a brief appreciation of this personalitiy, who is esteemed for his expert knowledge, shall be given.
Mr. Holters is the son of a tailor; he has learned his craft "from the needle up" and developed outstanding mercantile skills, which allowed him to start his own business at 32 years of age and immediately take up an officers' outfitting business with traveling activity. His rise within the first ten years was astonishing. Of course, the end of the war meant a set-back for all the firms in this field, but Wilhelm Holters possessed tenaciousness; he hung on while others turned their backs on uniform tailoring. His well-earned new rise started thanks to National Socialism, to which Party Member Holters had long since pledged himself.
Word of this man's professional knowledge got around and thus it came to be that his advice was frequently sought upon the introduction of new uniforms. The SA uniform, the flyers' uniform, the Army's Waffenrock, [= dress tunic] the diplomatic uniform, the SS' Gesellschaftsanzug [= evening dress] and others were created with his involvement. Today, the Holters firm has some 130 employees; this is remarkable for a pure custom tailoring business.
Of course, this astoundingly elastic, youthful sixty-five-year-old does not think about retirement; his beloved uniform tailoring business has become much too dear to him. And, after all, he is constantly needed; every day, questions arrive that only he can answer. Who still knows today what the formal dress coat of an ambassador used to look like, how an Ulanka [= Uhlans' tunic] was cut or how the richest fall of the folds can be achieved with a Spanier [= a round cape].
Perhaps this is the secret of his success: To combine old traditions with the living presence. And one more thing: Wilhelm Holters masters the high tailoring art of not only giving instructions to his employees, but to demonstrate the work to them in a masterly fashion."
An early (May, 1933) Lubstein quote. Even at this time, he was Berlin's largest Uniform Muetzenfabrik, but note also that he was Deutschland's largest Vulkanfiber Helmet maker:
(I was hoping the signature was of the Herr Lubstein himself, but I was not so lucky.)
“Show me the regulation, and I’ll show you the exception.”
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